AID MEDIA/ DIGITAL MARKETING SUPERVISOR

Location: BGC

Job Overview: The PAID MEDIA / DIGITAL MARKETING SUPERVISOR will manage and optimize in-house paid advertising campaigns across multiple digital platforms. This role focuses on driving measurable growth, improving monitored metrics, and supporting brand objectives through data-driven media buying. The ideal candidate has strong analytical skills, hands-on ads management experience, and the ability to work independently in a fast-paced environment.

Job Responsibilities:

1. Paid Media Execution & Optimization

● Run and optimize campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok Ads, and other digital platforms.

● Manage daily budgets, bidding strategies, pacing, and delivery.

● Set up campaigns including targeting, creatives, audiences, and tracking.

● Conduct A/B tests on creatives, audiences, and placements to improve performance.

2. Performance Tracking & Reporting

● Monitor key metrics such as CTR, CPC, CPM, and CPA.

● Generate weekly and monthly reports with insights and recommendations.

● Maintain dashboards and documentation of campaign results.

3. Strategy Support

● Work closely with the Media Strategy Team to align on goals and direction.

● Identify trends, opportunities, and performance gaps.

● Propose optimization strategies based on platform behavior and best practices.

4. Cross-Team Collaboration

● Coordinate with Creatives to request, test, and evaluate new assets.

● Align with Brand/PR teams on campaign messaging and compliance requirements.

● Ensure adherence to internal guidelines, regulatory policies, and advertising standards.

5. Industry Awareness

● Stay updated on algorithm changes, new ad formats, and competitor activities.

● Suggest new platforms or tools that can improve efficiency and performance.

Job Qualifications:

● Bachelor’s degree in Marketing, Business, Communications, or related field.

● 1–3 years experience in digital advertising or performance marketing (Meta/Google experience required).

● Hands-on experience with Meta Ads Manager & Google Ads dashboard.

● Strong understanding of digital KPIs and analytics.

● Proficient with Microsoft Office and Google Workspace.

● Strong analytical and problem-solving skills.

● Able to work independently with minimal supervision.

● Mandarin proficiency is a plus.

Salary and Benefits: Work Hours: Nine (9) hours/day (including regular and special non-working holidays); Six (6) days per week; Four (4) days off per month Salary (Six (6) months probationary period):

● Probationary (non-mandarin): PHP 70,000-80,000 Allowances:

● Food Allowance: PHP 3,000 per month

Other Benefits:

● 13th Month Pay

● PHP 1,000 Birthday Bonus (must be in the company for at least 6 months)

● PHP 2,000 KPI/Attendance Bonus (must be in the company for at least 6 months)

● SSS, PHILHEALTH, PAGIBIG