• Research advertising trends

• Research competitors’ pricing and products

• Decide on appropriate placement of ads

• Determine what content will reach customers

• Develop projects to create content

• Publish digital marketing content online

• Implement email marketing campaigns

• Measure digital traffic

• Monitor social media and Google Analytics

• Optimize paid advertising campaigns using SEO and other tools

• Report on the growth and analytics of campaigns to stakeholders

• Scale campaigns to maximize ROI

• Monitor project status and budget

• Conduct market research to inform campaigns

• Brainstorm and implement experiments and conversion tests

• Proficiency with digital marketing tools and platforms. (e.g., Google Analytics, Facebook Ads Manager)
• Knowledge of SEO best practices and strategies.
• Analytical skills for interpreting data and making data-driven decisions.
• Creativity and the ability to develop engaging content.
• Ability to stay updated with the latest trends and changes in digital marketing.