Job Summary

We are seeking a highly skilled and results-driven Search Engine Marketing (SEM) Expert to lead the planning, execution, optimization, and scaling of paid search campaigns across Google Ads and other search advertising platforms.

The ideal candidate possesses extensive experience in search engine marketing, bid management, keyword strategy, conversion tracking, audience targeting, and performance optimization. The successful candidate will be responsible for driving qualified traffic, increasing conversions, maximizing return on ad spend (ROAS), and delivering sustainable business growth through data-driven marketing strategies.

Candidates with experience in Sports Betting, Sportsbook, Online Casino, PIGO, iGaming, FinTech, E-commerce, or High-Volume Consumer Platforms are highly preferred.

Key Responsibilities

Search Engine Marketing Strategy

· Develop and implement comprehensive SEM strategies aligned with business goals.

· Plan, launch, and optimize paid search campaigns across:

o Google Search Ads

o Google Display Network (GDN)

o Performance Max Campaigns

o YouTube Ads

o Demand Generation Campaigns

o App Campaigns

· Conduct keyword research and search intent analysis to identify high-converting opportunities.

· Monitor industry trends, algorithm updates, and competitor activities.

Campaign Management & Optimization

· Manage large-scale advertising budgets efficiently.

· Continuously optimize campaigns to improve:

o CTR (Click-Through Rate)

o CPC (Cost Per Click)

o CPA (Cost Per Acquisition)

o Conversion Rate

o ROAS (Return on Ad Spend)

· Implement A/B testing for:

o Ad copies

o Landing pages

o Creative assets

o Bidding strategies

· Scale profitable campaigns while maintaining efficiency targets.

Bid Management & Performance Marketing

· Execute advanced bidding strategies:

o Target CPA

o Target ROAS

o Maximize Conversions

o Maximize Conversion Value

o Enhanced CPC

o Manual CPC

· Analyze campaign performance and make data-driven optimization decisions.

· Improve customer acquisition efficiency and lead quality.

Analytics & Conversion Tracking

· Implement and manage:

o Google Analytics 4 (GA4)

o Google Tag Manager (GTM)

o Conversion Tracking

o Attribution Models

· Monitor user behavior and conversion funnels.

· Develop dashboards and reports using Looker Studio and other analytics tools.

· Provide actionable insights and strategic recommendations.

Collaboration & Growth Initiatives

· Work closely with:

o Marketing Team

o Creative Team

o CRM Team

o Product Team

o Operations Team

· Support user acquisition, retention, and revenue growth initiatives.

· Identify new opportunities for market expansion and campaign scaling.

Qualifications

Required

· Bachelor's Degree in Marketing, Advertising, Business, IT, Communications, or a related field.

· Minimum 5 years of hands-on SEM and Google Ads experience.

· Proven track record of managing successful search marketing campaigns.

· Strong expertise in:

o Google Ads

o Google Analytics 4 (GA4)

o Google Tag Manager (GTM)

o Keyword Research

o Bid Management

o Conversion Optimization

o Performance Marketing

· Strong analytical and problem-solving skills.

· Excellent communication and reporting abilities.

Preferred

· Google Ads Certification.

· Experience in:

o Sports Betting

o Sportsbook

o Online Casino

o PIGO

o iGaming

o FinTech

o E-commerce

· Experience managing monthly advertising budgets exceeding PHP 1 Million.

· Familiarity with CRM platforms and marketing automation tools.

Key Performance Indicators (KPIs)

Campaign Performance

· Achieve target CPA and ROAS.

· Increase conversion rates and qualified leads.

· Improve CTR and Quality Scores.

· Reduce CPC and customer acquisition costs.

Business Growth

· Increase registrations and first-time depositors (FTDs).

· Achieve monthly lead generation and acquisition targets.

· Improve customer lifetime value (LTV).

Operational Excellence

· Deliver accurate and timely performance reports.

· Maintain tracking accuracy and attribution integrity.

· Successfully launch and scale profitable campaigns.

Preferred Industry Background

Sports Betting | Sportsbook | Online Casino | PIGO | iGaming | FinTech | E-commerce | Performance Marketing