Digital Advertising & Performance Marketing Specialist

Job Role

A Digital Advertising & Performance Marketing Specialist is responsible for managing and optimizing digital advertising campaigns across major online advertising platforms. The role focuses on paid media, customer acquisition, campaign performance, marketing analytics, and search marketing to help businesses increase online visibility, engagement, conversions, and revenue.

Core Responsibilities

• Plan, launch, monitor, and optimize digital advertising campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, X, Amazon Ads, Bing, and Snapchat.
• Manage paid search, paid social, display, and other online advertising campaigns.
• Conduct keyword research and apply SEO and SEM strategies to improve online visibility.
• Monitor campaign performance, budgets, conversions, click-through rates, cost per acquisition, and return on advertising spend.
• Analyze marketing data and identify opportunities to improve campaign effectiveness.
• Perform A/B testing of advertisements, audiences, landing pages, and campaign strategies.
• Apply Conversion Rate Optimization (CRO) techniques to improve customer acquisition and conversion performance.
• Research target audiences, competitors, market trends, and customer behavior.
• Develop and optimize audience targeting and customer acquisition strategies.
• Coordinate digital promotions and marketing initiatives across multiple channels.
• Work with content, creative, sales, and marketing teams to align campaigns with business objectives.
• Maintain accurate campaign records, reports, and performance documentation.
• Identify underperforming campaigns and implement data-driven optimization strategies.
• Stay updated on advertising platform policies, digital marketing trends, and emerging MarTech tools.
• Provide professional voice-based customer support when required within an international Tech and Consumer Services environment.

Professional Profile

A results-oriented digital marketing professional with hands-on experience in performance marketing, paid advertising, SEO/SEM, media buying, marketing analytics, and customer acquisition. Demonstrates strong analytical thinking, campaign optimization skills, platform knowledge, and the ability to translate marketing data into actionable strategies that improve business performance.

Related Professional Titles

• Digital Marketing Specialist
• Digital Advertising Specialist
• Performance Marketing Specialist
• Paid Media Specialist
• Media Buyer
• SEM/SEO Specialist
• Social Media Advertising Specialist
• Advertising Specialist
• Content Strategist
• Marketing Coordinator
• Market Research Analyst