Department: Sales & Distribution

Reports to: Sales & Operations Manager / Managing Director

Location: San Juan, Metro Manila (with field travel)

Employment Type: Full-time

Job Summary

The Sales Executive is responsible for driving revenue growth across CJC Tradequest's portfolio of premium and mid-range parenting and lifestyle products. The role owns key retailer and supermarket account relationships within modern trade, opens new retail doors as the business expands, and builds a new business development channel across the medical and professional community. The role balances account management, new business development, and on-ground execution to deliver both brand love and profitable growth.

Key Responsibilities

1. Account Management — Modern Trade

• Manage and grow assigned retailer, supermarket, and hypermarket accounts, serving as the primary point of contact for buyers and category managers.
• Develop and execute account-specific sales plans to achieve sell-in and sell-out targets.
• Negotiate promotional calendars, and shelf/space allocation in line with company guidelines.
• Monitor sell-through, inventory levels, and stock health at the account level to prevent out-of-stocks and overstocks.
• Conduct regular business reviews with accounts to track performance and identify growth opportunities.

2. New Business Development — Retail Expansion

• Identify, pitch, and onboard new retail and supermarket doors to expand distribution footprint.
• Prepare account proposals, presentations, and trading term recommendations for new listings.
• Coordinate launch and listing execution with internal supply, marketing, and merchandising teams.

3. New Business Development — Medical & Professional Channel

• Build a new sales and advocacy channel across hospitals, birthing centers, and clinics.
• Establish relationships with pediatric and dermatological associations to drive professional endorsement and product trial.
• Develop sampling, education, and recommendation programs targeted at healthcare professionals and new parents.
• Track channel performance and report on conversion from professional recommendation to retail sell-through.

4. Sales Operations & Execution

• Achieve and exceed monthly, quarterly, and annual sales targets across the FMCG range.
• Translate brand and marketing strategy into on-shelf and on-ground execution.
• Coordinate with merchandising and logistics to ensure product availability, visibility, and timely delivery.
• Maintain accurate sales forecasts, account records, and pipeline reporting.
• Monitor competitor activity, pricing, and market trends, and recommend responses.

5. Cross-functional & Reporting

• Provide regular sales reports, forecasts, and market feedback to management.
• Collaborate with marketing, supply chain, and finance to support inventory planning and promotional ROI.
• Support principal/brand-owner requirements and uphold brand standards across all channels.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum 2 years of experience in FMCG sales, key account management, or trade distribution (experience in baby care, consumer health, or personal care is an advantage).
• Proven track record of opening new accounts and growing existing ones.
• Experience selling into modern trade; exposure to medical or professional channels is a strong plus.
• Strong commercial acumen — comfortable with margins, trading terms, forecasting, and sell-through analysis.
• Proficient in MS Office (especially Excel and PowerPoint).
• Valid driver's license and willingness to travel for field and account work.

Key Competencies

• Results-driven with strong ownership and accountability
• Excellent negotiation and relationship-building skills
• Strong analytical and numerical ability
• Self-starter with the ability to work independently and build channels from scratch
• Clear communication and presentation skills
• Genuine passion for quality products and the parenting category

Key Performance Indicators (KPIs)

• Achievement of sell-in and sell-out revenue targets
• Number of new accounts/doors opened
• Growth in existing account revenue and distribution
• Establishment and conversion of the medical/professional channel
• Account profitability and trade spend efficiency
• Forecast accuracy and stock health (OOS / overstock control)