Key Responsibilities

1. Content Creation & Scriptwriting

• a) Develop 20–25 short-form video scripts daily based on products, and campaign directions
• b) Structure scripts fofor maximum viewer retention and conversion
• c) Create scripts aligned with TikTok trends, formats, and viral mechanics
• d) Ensure scripts are clear, concise, and easy for in-house hosts / creators to execute

2. Storytelling & Strategy

a) Apply strong storytelling techniquques, including problem-solution, emotional triggers, and relatable scenarios

b) Integrate product benefifits/ KSP/ campaigns, etc., naturally into the contents

c) Adapt tone and messaging based on target audience (e.g., moms, families, etc.)

3. Brand Alignment

a) Follow brand voice, tone, visual and messaging guidelines

b) Maintain consistency across all scripts and campaigns

c) Ensure originality in all outputs (AI-generated scripts are accepted, but polished it to sounds more humane rather than robotic)

4. Execution Support

a) Collababorate with the content team for script optimization and revisions

b) Assist in content planning, scheduling, and posting coordination

c) Revise scripts based on feedback loops