Content Marketing Specialist - Alabang Muntinlupa

1. Content Strategy

• Assist the Social Media Manager (SMM) to develop and execute a comprehensive content marketing strategy aligned with overall business objectives

2. Content Writer and Creator

• Create briefs for high-quality, engaging, and shareable content, for blog posts, articles, social media posts, videos, infographics, Whatsapp, Loyalty Program and other multimedia formats. At times to be required to create the images and write-ups themselves should the graphic designer or copywriter be fully engaged.
• Ensure content aligns with brand voice, values, and messaging
• Uphold brand guidelines and messaging in all communication materials

3. Content Distribution

• Develop a distribution plan to ensure content reaches the target audience through various channels, including social media platforms, email, and partnerships
• Utilize content distribution platforms and tools effectively (i.e Loyalty Program, Whatsapp)

4. Collaboration

• Collaborate with cross-functional teams, including marketing, operations, and other vendors, to ensure content aligns with overall marketing initiatives

5. Content Calendar Management

• Develop and maintain a content schedule to ensure a consistent and timely flow of content
• Schedule contents using Meta Business Suite in a timely manner

6. Audience Engagement

• Foster audience engagement through effective storytelling, calls-to-action, and interactive content elements
• Monitor and respond to audience comments and feedback
• Execution and tracking of loyalty program initiatives (i.e Weekly Loyalty members’ Birthday reminders for Clinic staffs’ actions, Tracking and announcement of Loyalty program signups)

7. Stay Informed

• Share insights and recommendations for keeping content strategies innovative and effective
• Stay updated on industry trends, content marketing best practices, and emerging technologies

8. Others

• Other ad-hoc tasks that management may require

• Has a Bachelor of Arts in Marketing or related-field
• Minimum proven experience of 1-2 years in a marketing role, preferably in the healthcare or aesthetic sector
• Has excellent organizational skills to be able to stick to timelines and manage multiple projects
• Experienced in social media management, digital marketing (SEO, SEM and pMAX) and content creation
• Experienced in data driven marketing, analysing data and coming up with strategic plans from insights gained
• Ability to work effectively in a team and independently, managing multiple projects simultaneously.
• Well-versed in digital marketing platforms and software (Google Analytics, CRM systems, etc.)
• Proficient in English – spoken and written