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Creators Sourcing and Matching

• Identify, evaluate, and recommend suitable TikTok creators (KOLs/KOCs) based on brand objective.
• Build and maintain a creator database with profiles, pricing, performance history, and content categories.
• Establish direct communication with creators/MCNs; manage negotiation and collaboration agreements.

Creator Collaboration Management (Livestream + Short Videos)

• Coordinate livestream collaborations, including scheduling, briefing, content direction, and material preparation.
• Manage the full cycle of short video projects: brief creation, content guidance, review, and publishing.
• Monitor performance of livestreams and videos, analyze results, and provide optimization suggestions.

Creator Relationship Management

• Develop long-term partnerships with creators to ensure stable and efficient collaboration.
• Manage creator communication, incentives, payment processes, and project feedback loops.
• Track industry trends and creator ecosystem updates to refine collaboration strategies.

Cross-team and Brand Collection

• Develop influencer collaboration proposals based on brand needs (livestream, short video, mixed strategies).
• Communicate collaboration strategy and budget recommendations to brand partners.
• Work with internal operations and livestream teams to ensure smooth execution of creator projects.

Store Affiliate Management

• Manage the brand’s TikTok Shop Affiliate Program (Creator Affiliate Alliance).
• Recruit suitable affiliate creators to improve traffic, conversion, and GMV contribution.
• Analyze affiliate performance and optimize commission plans, incentive mechanisms, and strategies.
• Support affiliate-driven promotions and co-branded activations.

Participation in TikTok Official MCN/Talent Events & Creator Shooting Management

• Actively participate in TikTok official MCN, influencer networking, and ecosystem events.
• Build strong communication channels with TikTok to obtain new resources, creator opportunities, and platform support.
• Organize creators for shooting sessions: script communication, scheduling, location coordination, and final delivery.