We are looking for a passionate and results-driven KOL / Influencer Marketing Specialist to join our growing marketing team. In this role, you will be responsible for identifying, engaging, and managing partnerships with Key Opinion Leaders (KOLs), content creators, and influencers across social media platforms such as TikTok, Instagram, Facebook, and YouTube. You will play a key role in building brand awareness, driving product consideration, and achieving campaign performance targets through authentic influencer-driven content.

KEY RESPONSIBILITIES

• Identify, research, and recruit relevant KOLs, influencers, and content creators aligned with the brand's target audience and campaign objectives.

• Build and maintain strong, long-term relationships with influencer partners and talent agencies.

• Plan, execute, and manage end-to-end influencer marketing campaigns across TikTok, Instagram, Facebook, YouTube, and other relevant platforms.

• Negotiate partnership terms, rates, and deliverables with KOLs and influencers.

• Develop campaign briefs and creative guidelines to ensure influencer content aligns with brand messaging and standards.

• Coordinate with internal creative, content, and social media teams to ensure seamless campaign execution.

• Monitor and track campaign performance metrics (reach, impressions, engagement, conversions, ROI) and provide regular reports and insights.

• Stay up-to-date with industry trends, platform algorithm changes, emerging KOLs, and best practices in influencer marketing.

• Manage influencer contracts, timelines, and content approval processes.

• Support product seeding and gifting initiatives for organic influencer content.

PREFERRED SKILLS

• Existing network of KOLs, content creators, or talent managers.

• Basic understanding of paid media and how it complements organic influencer campaigns.

• Familiarity with Shopee, Lazada, or TikTok Shop influencer affiliate programs.

• Experience managing micro to macro influencers across different niches (beauty, lifestyle, food, tech, fashion, etc.)