Trade Development Specialist

The Trade Development Specialist is responsible for expanding product distribution, increasing market presence, and strengthening business relationships within assigned territories. She/He engages with wholesalers, retailers, distributors, and trade partners to develop sales opportunities and ensure consistent product visibility and availability.

Key Responsibilities:

• Develop and expand the product’s market reach within assigned areas.
• Maintain and grow relationships with distributors, wholesalers, and retail accounts.
• Conduct route selling, trade visits, and daily market calls to ensure product availability.
• Execute merchandising standards and ensure products are properly displayed.
• Implement trade marketing campaigns, promotions, and sampling activities.
• Monitor competitor activities, pricing, and trade performance.
• Collect and analyze market and sales data to identify opportunities and challenges.
• Prepare regular sales, route, and trade performance reports.
• Ensure compliance with company policies, trade agreements, and pricing guidelines.

Qualifications:

• Graduate of any 4-year course (Preferably Business, Marketing, or related field).
• Experience in FMCG, field sales, merchandising, or trade development is an advantage.
• With a valid driver’s license
• Owns a motorcycle and willing to travel extensively.
• Knowledgeable in route planning, sales reporting, and market execution.

Skills & Competencies:

• Strong communication and negotiation skills.
• Good customer relationship and networking ability.
• Sales-driven, proactive, and highly motivated.
• Familiar with market mapping and route management.
• Ability to work independently in the field.
• Basic computer skills (MS Excel, Word, or sales reporting tools).