Job Title: Brand Manager

Company: CPEFOODS PHILS. INC.

Location: Quezon City, Metro Manila

Employment Type: Full-Time

Job Summary:

The Brand Manager is responsible for developing and executing brand strategies that enhance brand awareness, drive sales, and strengthen the market presence of CPEFOODS PHILS. INC.’s products.

Key Responsibilities:

• Brand Strategy: Develop and implement brand positioning, messaging, and growth strategies aligned with company goals.
• Marketing Campaigns: Plan, execute, and monitor marketing campaigns across various channels to boost brand visibility and engagement.
• Market Analysis: Conduct market research and competitor analysis to identify trends, opportunities, and threats.
• Product Management: Collaborate with R&D and Production teams to ensure brand-consistent product development and launches.
• Sales Support: Work with Sales teams to design promotions, incentives, and materials that drive sales and brand loyalty.
• Budget Management: Oversee brand marketing budgets, ensuring effective allocation and ROI on marketing initiatives.
• Performance Reporting: Track KPIs, evaluate campaign effectiveness, and provide reports to management.
• Collaboration: Coordinate with internal teams (R&D, Production, Sales, Marketing) and external partners (advertising agencies, distributors) to execute brand initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3–5 years of experience in brand management, marketing, or product management.
• Strong understanding of consumer behavior, market trends, and brand positioning.
• Excellent communication, analytical, and project management skills.
• Proficient in Microsoft Office and marketing analytics tools.
• Creative, strategic thinker with a results-driven mindset.

Competencies & Skills:

• Leadership and team management skills.
• Strategic planning and analytical thinking.
• Creativity and innovation in marketing initiatives.
• Strong communication, negotiation, and presentation skills.
• Ability to manage multiple projects and deadlines.

Reporting:

Reports directly to the Marketing Director / General Manager and coordinates with Sales, R&D, and Production teams.