Job Title: Branding Executive

Key Responsibilities

Brand Strategy & Market Entry

• Support development of brand positioning, messaging frameworks, and campaign platforms
• Conduct market research, competitor analysis, audience profiling, and perception audits
• Support cultural localization strategies for international or China-based brands entering PH
• Help translate business challenges into structured strategic insights

Integrated Marketing Planning Support

• Assist in connecting brand strategy to execution channels (social, PR, digital, events, retail activations)
• Support campaign frameworks for launch plans across automotive, tech, FMCG, lifestyle, and gaming brands
• Ensure consistency of messaging across different touchpoints

Execution Ownership

• Own sections of brand strategy decks (insights, narrative, or channel strategy parts)
• Coordinate creative briefs for design, content, and activation teams
• Manage client feedback, revisions, and updates
• Support GTM planning and campaign rollout execution
• Assist in SOW development and scoping discussions

Qualifications

1. 3–5 years experience in branding, marketing, advertising, or agency planning
2. Strong experience working with clients and managing revisions
3. Strong deck writing and storytelling ability
4. Understanding of brand strategy frameworks
5. Ability to translate research into insights and strategic direction
6. Strong project management skills