•  Responsible for creating and implementing marketing strategies, plans and campaignsthat promote the brand and generate engagement that are consistent with the company’s objectives and marketing resources.
• Identifies opportunities that will make Mercato Centrale the most-visited and well-loved outdoor food lifestyle market in the country.

SPECIFIC ASSIGNMENTS/ TASKS/ ROLES:

• Custodian of Mercato brand book that summarizes brand mandates in terms of logo and branding execution on various application and ensures that these are strictly followed/executed.
• Engages in product or menu development from concept creation/ideation to product profile testing/tasting, pricing, serving presentation and product launch. 
•  Prepares the monthly marketing budget allocation based on the approved ad and promo amount.
•  Prepares the monthly social media content calendar together with the external social media manager and presents to top management to secure approval
• Closely monitors/ audits execution of all social media efforts and ensures that the external social media manager submits a weekly calendar based on the approved monthly content calendar.
• Assists the Operations team in developing specific on-ground marketing activities per Mercato site that includes but not limited to events, promotions, merchandising enhancement, trade marketing or local site marketing partnerships.
• Works closely with the events manager and Operations team in recommending market themes and specific programs

• Candidate must possess at least a Bachelor's Degree in Business Studies/Administration/Management, Marketing or equivalent
• With at least five (3) years of related work experience, preferably Manager specialized in Marketing/Business Development or equivalent
•  Analytical and close attention to details
•  An understanding of market trends and ability to respond to customers’ needs and wants.
• Good written and verbal communication skills