Market Analysis

• Proactively understand customer needs and pursue new brand awareness and marketing opportunities.
• Conduct regular market research involving direct and indirect competitors, industry and market trends, and consumer behavior.
• Analyze market trends and the behavior of competitors and consumers.
• Anticipate and remain up-to-date with developing market trends and industry trends to maintain resonance with its customers.

Target Market Identification

• Identify the bullseye target market based on analysis of the brand and products.
• Describe the target market's demographic, psychographic, and behavioral or financial profile to be able to create the correct brand strategy and executions.
• Analyze the competitor's target market vis-à-vis the brand's target market.

Strategy Development

• Define brand strategy and roadmap based on market analysis and target market identification.
• Identify the brand's positioning, ensuring its competitive advantage among its competitors and the industry.
• Analyze the appropriate media mix strategy of the brand, ensuring resonance and usage of the target market.
• Define and manage the brand communication strategy using a variety of media.
• Evaluate the appropriate strategy based on the identification of 4Ps (Product, Price, Place, Promotion).

Branding and Communication Management

• Responsible for planning and executing the brand strategy, guidelines, promotional activities, and marketing campaigns, to establish and maintain product branding.
• Maintain brand integrity, compliance, and raise brand awareness.
• Own the development and messaging of the brand narrative.
• Translate brand elements into plans and go-to-market strategies.
• Measure and report performance of all marketing campaigns, and assess ROI / KPIs.
• Collect, interpret, and review brand development information.

Leadership

• Providing guidance and leadership to the brand team.
• Lead marketing team members through campaigns.

Reports Submission

Weekly Work Plan – weekly

Competitive Landscape – monthly

• Accomplishment Report - as needed
• Post Evaluation Report for campaigns - as needed
• Additional Administrative Functions
• Assist in other fields that may require it from time to time.
• Report to management and stakeholders, and provide advice regarding future brand activities and plans.
• Reviewing, monitoring, and managing campaign budgets.
• Establish and develop relations with other department heads, clients, customers, auditors, government, media, and external partners.
• Bachelor’s degree in Marketing, Business Administration, or related field
• MBA or Master’s in Marketing (preferred but not always required)
• 3–5+ years of experience in brand management, product management, or trade/consumer marketing (FMCG industry strongly preferred)
• Proven track record in brand building, product launches, and market share growth
• Experience in working with sales, trade marketing, and advertising agencies

Key Skills & Competencies

• Strategic Thinking – ability to craft and execute brand strategies
• Market Analysis – strong grasp of consumer insights, category trends, and competitor analysis
• Project Management – capable of handling multiple campaigns and product launches simultaneously
• Leadership & Collaboration – works effectively with cross-functional teams (sales, R&D, trade, supply chain)
• Financial Acumen – budget management, pricing strategies, and P&L responsibility
• Digital & Traditional Marketing – understanding of both online and offline brand-building tools
• Communication Skills – strong presentation, negotiation, and interpersonal skills
• Willingness to travel for market visits, trade checks, and activation events
• Creativity and an innovative mindset
• Strong analytical and problem-solving skills