The Area Manager assigned to the Modern Trade Division is responsible for overseeing the day-to-day operations, performance of Omni’s Modern Trade stores within the assigned territory. This role ensures revenue growth through effective management of in-store daily operations, team leadership, customer relationship management, and effective execution of promotions in the trade.

1. Revenue Growth and Sales Target Achievement:

a. Ensure the smooth daily operations of all assigned Modern Trade stores within the territory.

b. Drive sales performance by maintaining accurate inventory levels, ensuring excellent product visibility, and executing planograms and merchandising standards.

c. Oversee the allocation and application of marketing collaterals and POP materials to maximize brand presence and product offtake.

d. Monitor and analyze sales trends (per SKU and category) to identify growth opportunities and recommend strategic actions to increase revenue.

e. Support the execution of in-store promotions and events to enhance sell-through and brand awareness.

2. Customer Satisfaction and Client Relationship Management

a. Maintain and develop strong relationships with key Modern Trade partners (all accounts) —Area managers, Store Managers, Store Supervisors, and other client personnel involved in Omni’s store operations.

b. Address and resolve operational issues and customer complaints promptly to ensure a positive client experience.

c. Ensure all stores provide excellent customer service and uphold Omni’s brand image.

d. Oversee store compliance with brand policies, store regulations, and visual merchandising standards to ensure a clean, organized, and appealing environment; products, display, marketing collaterals, and selling area

3. Employee Development and Retention (Employee Turnover Rate)

a. Lead, coach, train and motivate Coordinators, Team Leaders, and PromoDisers, and other front-line personnel to ensure optimal performance.

b. Conduct regular performance evaluations and provide constructive feedback.

c. Identify training needs and propose developmental initiatives to improve team capabilities.

d. Work closely with HR and manpower agencies to ensure staffing requirements are consistently met and to minimize employee turnover.

e. Promote a positive and engaging work culture to improve employee satisfaction and retention.

4. Project Completion and Operational Reporting (Project Completion Rate)

a. Plan and execute a complete area coverage and frequency of store visits within the assigned area to ensure consistent performance monitoring.

b. Ensure timely collection and consolidation of data, including store performance, manpower requirements, sales reports, store data base (names and contact numbers of key people), and competitor activities.

c. Act as a liaison between the field operations and MT Head, providing regular reports, insights, and recommendations.

d. Ensure timely completion of operational projects, store initiatives, and promotional executions as scheduled.

5. Financial Efficiency and Resource Management (Efficiency Ratio)

a. Monitor and control operational expenses within the assigned area, including rentals, activations, manpower, and all in-store operational costs.

b. Evaluate budget variances and justify spending decisions to MT Head.

c. Ensure efficient use of financial and material resources to maximize profitability.

d. Recommend cost-saving measures without compromising operational quality and brand standards.

Qualifications:

1. Bachelor’s degree in Business Administration, Marketing, Management, or any related field.

2. Minimum of 3–5 years of experience in sales operations or retail management, preferably in the Modern Trade or FMCG industry.

3. Proven track record in managing multiple store locations and achieving sales targets.

4. Strong leadership, communication, and people management skills.

5. Excellent organizational and analytical abilities, with keen attention to detail.

6. Proficiency in MS Office (Excel, PowerPoint, Word) and reporting tools.

7. Can drive and Willing to travel frequently within assigned areas.