PruLife UK Philippines - 1996, Pru Life UK was incorporated as Pru Life Insurance Corporation of U.K. in January, and the Insurance Commission granted the Company an operating license in the Philippines in June. The first policy was issued in September 1. Pru Life UK celebrated its 20th anniversary with the launch of its most innovative and best-selling product, PRUlink elite protector 5. Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US), Africa, and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has around 26 million insurance customers worldwide and manages £669 billion in assets as of 31 December 2017. Mission We take the risk out of people’s lives. We are the trusted leaders who listen and respond to the financial needs of the Filipino people. We are committed to: dealing honestly and fairly with our public; exceeding customer expectation in services and products; caring for the well-being and development of our people; giving a fair return to our stakeholders; and contributing to the development of the Filipino community.