Our Story & Mission Help us keep 1 BILLION pounds of waste from ever being made. Why? Here at Pela & Lomi we have a big, hairy audacious goal. We want to create a waste-free future. We believe that the technology exists to make our BHAG a reality, it just takes the right company with the right community to make these products the new normal. This is why we are developing products made of environmentally sensible materials. To educate and inspire the global community of people who are committed to making a positive impact on our planet. Put simply, we believe in better. Everyday Products Without Everyday Waste™ Origin Story It started with Jeremy Lang, our founder. He saw the damage that plastic was doing to our oceans while on vacation in Hawaii in 2008. Jeremy dared to spend years experimenting and found an alternative to plastic that could be used in everyday products. Pela was born. Now with Lomi, you can recycle your food waste into rich Lomi earth at the touch of a button.