In 1999, the company launched its flagship brand, Superstix, a creamy-crunchy creation of chocolate wafer sticks. In the following year, the company soon ventured into cream paste snacks with Krimstix. The company's portfolio was further expanded in 2001 when MFC was formally launched with the opening of its plant in Bulacan. It has since ventured into jelly snacks with the introduction of Mr. Jiggles in the market. Today, the company is proud of its biggest hit - Choco Mucho, a crunchy wafer topped with rich caramel, rice crispies and enrobed in milk chocolate.