HELL ENERGY drink brand was born in 2006, and is produced by an own factory in Szikszó, Hungary. HELL is a fast-developing FMCG brand, which very fast became a prominent player on the international energy drink market. Nowadays its the strong market leader energy drink in many countries and is available in 40+ countries. The continuous investments also contribute in a great deal to the brand’s expansion. The HELL ENERGY factory was built in 2011 in Szikszó, Hungary.

Our factory:

• Is a newly (May 2011) built fully automated factory, with a best available technology

• Is between energy drink factories: the most modern factory in Europe

• Is between all (not just drink!) factories: one of Europe’s best three factories in the 'Global and World Class Manufacturing' category, by the prestigious Strategic Manufacturing Awards (aside of the factories such Alstom, Heineken, L'Oreal, Unilever, Toyota Motor Europe, Sara Lee…). Read more here

• Has in place the strictest and highest possible food safety certificates in Europe: FSSC22000.

• Short documentary film about our factory: Click here • References: we supply with our drinks: Tesco, Auchan, Metro/Makro, Lidl, Aldi, Billa, MOL, OMV, Shell, COOP, etc. … and exporting into 40+ countries

• The capacity of our factory is about 1.5 bil cans per year

• No quality issues at all (nor with drink, nor with (leaking) cans)

The company’s newest investment is the first aluminium can factory in Hungary – the Wall-to-Wall Beverage Can Facility. HELL ENERGY Hungary Ltd. also has another soft drink brand named XIXO that was launched in 2013. The XIXO brand covers four kinds of products: Ice Tea, Flavoured Water, Lemonade and XIXO Soda as the latest addition. The brand’s number one product, the Ice Tea is taking over its competitors and it is on the right track to become market leader in Hungary.