GoshenLand Capital Inc (GLCI) was founded by local Baguio entrepreneur and lawyer Alexander Bangsoy and registered with the Securities and Exchange Commission in 2007. It was at a time when condominium ownership in Baguio, for most locals, was almost unheard of.The presence of condos in Baguio, let alone master planned communities in the area, was not a familiar real estate concept to the local market whose population was now growing at an unprecedented pace. The few, old, two to three condos in Baguio at that time, built in the 70s to late 80s were owned by people from Manila , developed by businessmen from out of town, not locals. Thus, seeing the gap in the market with the challenge of Baguio’s limited land area, GLCI led by its CEO Alexander Bangsoy pioneered the development of mid-rise condominiums in the city since 2007 to help accommodate the city’s growing population. Even as a local start-up real estate organization, GoshenLand envisions itself to do well as it brought on board world class planners and consultants. These were the global research firm CB Richard Ellis,TCGI Engineering, EGD Lopez &Partners for master planning,DCI Architects for architectural design and EA Aurelio for landscape design. GoshenLand then became a prime mover of new local vertical developments in Baguio at par with Manila standards. Being the first mover in a localized , complicated , pioneering industry, GoshenLand had to embark on educating the local market about real estate investments. Since then, GoshenLand developed and sold 18 mid rise residential vertical buildings, 1,700 units were delivered,culled out 50% of the market share and generated Php 4 billion in revenues. Its vertical developments are known in Baguio as The Courtyards, North Cambridge, Central Apartments, GoshenLand Towers and Burnham Hill. Its few lots only, house and lot horizontal developments are named Summerfields and Rock Valley. In 2015, a publicly listed company, Premiere Horizon Alliance acquired 55% ownership of GLCI for Php 440 million at a company valuation of Php 800 million.