Established in 1981 in Hong Kong, Giordano is one of the best known and established apparel retailers in the Asia Pacific region, employing over 8,000 friendly staff with over 2,400 shops operating in more than 30 countries and regions worldwide. Giordano embodies today’s contemporary lifestyle choices — simplicity in design and quality in substance. Our total commitment to superior service and outstanding quality and value has enabled the company to successfully grow the brands Giordano, Giordano Ladies, Giordano Junior, BSX and Beau Monde. The essence of Giordano is to provide relevant, essential and timeless fashion for all; and to develop apparel for everyone regardless of ethnicity, nationality or culture, truly illustrating our brand value “World Without Strangers”. History GIORDANO has reached Philippine shores in late 1989 and since then, it has been at the forefront in the local fashion scene, delivering styles that are basic yet trendy, functional yet chic. Through the years, the brand has expanded into almost 40 stores nationwide. Mission & Vision Giordano's Vision is – "To be the Biggest and the Best World Brand in Apparel Retailing". (A World Brand is a brand that has no centre, knows no national borders. It is cross-cultural and is owned by local consumers. It is truly a “Think Global – Act Local” scenario. Each market adapts to their customer’s needs, wants and culture, but all maintain a cosmopolitan, international and contemporary touch.) The brand's Mission is – "To Make People Feel Good and Look Great". Giordano is brand for everyone, everywhere. Cultures and Values OUR VISION To be the best and the biggest world brand in apparel retailing OUR MISSION To make everybody feel good and look great OUR VALUES We believe in Quality, Knowledge, Innovation, Service and Simplicity. Giordano’s philosophy of “ World Without Strangers” transcends its origins and develops enduring trust and strong relationships with consumers across all borders and cultures. The essence of Giordano is to provide relevant, essential and timeless fashion for all; and to develop apparel for everyone regardless of ethnicity, nationality or culture. Our products incorporate the latest innovations in fabric technology, ensuring superior quality and great value. Giordano is a brand for everyone, everywhere.